CASE STUDY: RELIANCE COMMUNICATIONS
MAKING MEANINGFUL MARKETING COLLATERALS: AGGRESSIVE AND IMPACTFUL MARKET COMMUNICATION IS THE KEY TO GREATER BRAND PENETRATION…
+ Communication Design
+ Marketing Collaterals
A big telecom player
Reliance Group’s flagship company, Reliance Communications, is India’s largest private sector information and communications company, with over 150 million subscribers. It has established a pan-India, high-capacity, integrated (wireless and wireline), convergent (voice, data and video) digital network, to offer services spanning the entire infocomm value chain.
Making meaningful marketing collaterals
Aggressive and impactful market communication is the key to greater brand penetration; all the more so in a highly competitive, dynamic industry like the telecom sector.
Our effort was to support the Company’s mainstream advertising and media initiatives with effective marketing collaterals.
A race against time
It was always a race against time, especially during the festive months when new schemes would be launched. But we responded equally enthusiastically, always completing the jobs on time.
Apart from designing eye-catching marketing collaterals, we also handled several large scale campaigns, where the focus would be on outdoor and in-store promotion.
Giving it the regional flavour
Many a times the communication had to be translated into regional languages, meant for promotion in rural areas in the respective states. By roping in experienced, professional translators, we delivered the ads and other marketing literature in the required regional language – punctually and precisely.