CASE STUDY: OPAL LUXURY TIME PRODUCT
CREATING A NICHE POSITIONING FOR LIFESTYLE BRAND: POSITION THE BRAND AS A PIECE OF ART RATHER THAN A MERE TIME SHOWING DEVICE…
+ Communication Strategy + Design
+ Showroom Branding
+ Pint + Media + Campaign + Collaterals
The clock as a piece of art
OPAL LUXURY TIME PRODUCTS PVT. LTD is a Pune based company, engaged in the manufacture and marketing of high-end Designer Wall Clocks and Table Clocks under the brand names Opal and Caliber.
Creating a niche positioning for a lifestyle brand
The Opal team approached us with the proposition of creating positive mind space for their brand among discerning customers. The task was to position the brand as a lifestyle product, in fact, as a piece of art rather than a mere time showing device.
Coming up with great concepts and designing the creatives for this luxury brand was quite stimulating. We studied their entire product portfolio, understood their signature collections and their limited editions. Then we got down to the drawing board, so to say.
We designed a number of Press and Magazine ads. We also created high end product catalogues. The tone and tenor of the communication was to present the clock as an object d’ art.
Advertising and print collaterals
Apart from targeted advertising in newspapers and lifestyle magazines, we also delivered their entire range of print collaterals. We promoted their schemes and offers innovatively, always appealing to the aesthetic sense of the TG.
Highly effective indoor branding, like POS for stores and showrooms, is a key highlight of our work. We also handled the outdoor media work (creative) with the same enthusiasm.