CASE STUDY: MOTHER’S RECEIPE
RECEIPES FOR EFFECTIVE COMMUNICATION..!
WE SUPPORTED THESE MARKETING INITIATIVES WITH EFFECTIVE, POWERFUL CREATIVE WORK…
+ Communication Design
+ Product Photography
+ BTL Activities
+ Print Media Selection
Mother’s Recipe is a well established food brand in the Indian market, which also enjoys a growing global footprint. From Pickles, Papads, Appalams, Cooking Pastes, Curry Powders, Ready-to-Cook Products, Ready-to-Eat Products (Canned and Retort Packing), Chutneys, Canned Vegetables, Mango Pulp and more, Mother’s Recipe today is a household name.
The brand is owned by Desai Brothers Limited, a business house with a turnover of Rs.680 crore.
Recipes for effective communication..!
We successfully handled wide-ranging BTL activities. Every piece of communication that we created was based on the fact that Mother’s Recipe is an FMCG brand and that the end customers are principally women.
From Posters and Danglers to In-store Panels and Tent Cards, we designed a host of marketing collaterals. We also made some nice product leaflets.
Being a retail brand, the focus of the promotion was on schemes and festive offers. We supported these marketing initiatives with effective, powerful creative work.