CASE STUDY: ELARSEN & TOUBRO LIMITED
TAKING L&T SWITCHGEAR’S WORLDS CLASS PRODUCTS TO THEIR PROSPECTIVE CUSTOMERS THROUGH THE MEDIA…
+ Communication Design
+ Product Photography
+ BTL Activities
+ Print Media Selection
+ Print Production
Communicating engineering excellence
Larsen & Toubro Ltd. is among the major manufacturers of low voltage switchgear in the World, with the scale, sophistication and range to meet global benchmarks. In addition to its leadership position in the Indian market established over a decade ago, L&T has a growing presence in the international market.
An association spanning more than a decade
For more than 12 years, we shouldered the responsibility of taking L&T Switchgear’s world class products to their prospective customers through the Print media.
We did scores of flyers, product catalogues and marketing collaterals. The real challenge was to precisely convey the technical features in terms of simple, easy-to-understand benefits to end users.
Focus on localization
Not all of the market communication was in English. Some of it would have to be translated into regional languages for release in the vernacular Press.
By collaborating with experienced, professional translators, we delivered the advertisements and other sales material in the required regional language – on time, every time.