CASE STUDY: GENERAL INDUSTRIAL CONTROLS PVT. LTD.
PHOTOGRAPHING THEIR PRODUCTS TO EXHIBITION DESIGN, FROM REVAMPING CORPORATE IDENTITY TO WEBSITE, WE ARE HANDLING BRAND GIC WITH PRIDE…
+ New Visual Identity Creation
+ Communication Strategy + Design
+ Product and Conceptual Photography
+ Exhibition Design & Execution
+ Print + Media + Campaign + Collaterals
Improving the reach and response
General Industrial Controls (GIC) has created a strong footprint in Electronic Control and Timing Devices. A pioneer in Time Switch Technology (TST) in India, GIC is also an emerging player in the global market with its high precision products for mission critical applications.
GIC is a family-owned business with second generation entrepreneurs now driving the organization. The company’s strengths include onestop facilities (everything from design to delivery), thrust on R&D, a pan India distribution network, passion for innovation and a work culture that fosters productivity.
Tech-centric and result oriented communication
On-target communication to improve market penetration was GIC’s prime need. Creating communication for hi-tech products for a TG like engineers is always a challenge as they speak, view and understand the communication in a technical way. That is why, making GIC stand as a Brand and creating its image as a technology leader in the international market is always a new task for more than 10 years now.
Understanding the technology and the market
Team sas has lived up to this task by understanding the technology, the product application and the market competition.
Towards this end, we would interact with the technical team which helped us to create and communicate the desired message for engineers and end users.
Many opportunities for putting our creative skills to work presented themselves. Change in the company’s identity based on their ethos and a paradigm shift in the process towards green manufacturing were tasks which called for brilliant conceptualization matched by thoughtful creation and efficient execution. We can say happily that we handled this campaign with great success.
Today GIC is a renowned name in Timing Devices in India. Also it is a globally acknowledged brand that stands for leadership in technology, innovation and best industry practices.